Light
Dark

Aaron Chi

Editor-in-Chief

Articles By This Author

How to Clear Brain Fog

Brain Fog Explained: How to Clear Mental Fatigue

Aaron Chi

September 13, 2022
5 min read

Why Were All So Anxious

Why We’re All So Anxious and How It’s Affecting Our Brain

Aaron Chi

September 12, 2022
6 min read

Depression and the Brain

What Depression Does To Your Brain

Aaron Chi

September 7, 2022
5 min read

Neuroplasticity Explained- How Our Brains Change from Experiences

Neuroplasticity Explained: How New Experiences Change Your Brain

Aaron Chi

August 24, 2022
5 min read

Why We're Not Made for Uncertainty

Behavior Brain Decision-Making

Why Our Brains Are Not Made for Uncertainty

Aaron Chi

August 21, 2022
5 min read

How Income Instability Can Badly Change Your Brain

How Income Instability Can Badly Change Your Brain

Aaron Chi

August 10, 2022
5 min read

How Poverty Affects a Child’s Brain

How Poverty Affects a Child’s Brain

Aaron Chi

August 7, 2022
5 min read

How an Economic Recession Affects Our Mental State

How an Economic Recession Affects Our Mental State

Aaron Chi

August 3, 2022
4 min read

Why We're Programmed for Negativity

Why We’re Programmed for Negativity

Aaron Chi

July 31, 2022
6 min read

Peak-End Rule- How Our Memories Are Shaped by High Moments

Peak-End Rule: How Our Memories Are Shaped by High Moments

Aaron Chi

July 27, 2022
5 min read

Instagram

boonmind

Typically in the past, marketers used the term 'ma

The modern consumer is no longer searching for thi

The modern consumer is no longer searching for things the same way as before. Some notable behaviors caused by the pandemic that may influence the modern consumer are:⁠
⁠
Potential splurging⁠
⁠
While in times of crisis and uncertainty, the general tendency is for a person to hold back on discretionary purchases. However, hold this long enough and the resulting consequence is an outburst spending spree. ⁠
⁠
Growing impatience⁠
⁠
When something is almost over, naturally we become more impatient. Mix this with doorstep deliveries from online shopping. There is a generation of consumers that simply cannot wait.⁠
⁠
Consumers have also become more technology enabled. From sheer necessity, consumers have adopted new technologies. Naturally, this has changed the nature of how we share and discover information. ⁠
⁠
#consumerbehavior #modernconsumer #technology

In today's marketing landscape, brands can no long

In today's marketing landscape, brands can no longer approach consumers the same way they once were expected to.⁠
⁠
John Dewey, the famous American philosopher, and psychologist noted there were five stages that consumers went through when considering a purchase. ⁠
⁠
The first was need recognition. Here, the consumer recognizes that there is a problem or specific need and thus will begin their search to find a product or service to satisfy this.⁠
⁠
Once the consumer has recognized their problem or need, they will move onto stage 2 of the consumer-decision process: searching for more information.⁠
⁠
The third stage is where they evaluate the alternatives. This is where most business can keep or lose potential customers. ⁠
⁠
Finally, after the purchase, the consumer goes through post-purchase behaviour. This is a process that involves evaluating whether the purchase was satisfactory or not.⁠
⁠
#consumerdecision #marketing #modernconsumer

With all these changing consumer behaviours, what

With all these changing consumer behaviours, what can businesses and brands do to survive?⁠
⁠
In order for brands to thrive within this changing environment, they'll need to find ways to transform their business digitally. Aspects like convenience are going to play a huge factor in what people find important when making a purchase.⁠
⁠
Moreover, this mainstream rise in online shopping leads to easier accessibility, which means companies need to be on top of their game more than ever before, as competition is now global.⁠
⁠
With so much data being generated in today's digital world, and an assortment of tools to understand user behaviours, they must constantly optimize the user experience and are going to have to learn to be more aware of their consumer's growing needs.⁠
⁠
#strategy #digitalmarketing #onlineshopping

Load More Follow on Instagram

Follow us

© 2022. All rights reserved by Boonmind